Young adults socialization in housing and real estate purchase decisions in India
- Title
- Young adults socialization in housing and real estate purchase decisions in India
- Creator
- John S.S.; Balapure C.; Godwin B.J.
- Description
- Purpose: The purpose of this paper is to understand the influence of young adults socialization and product involvement on family housing and real estate purchase decision-making process. While previous studies have used these constructs in the fast-moving commercial goods category, this paper is considering the real estate family purchase decision as the core point of research and analysis. Design/methodology/approach: Data were collected from 429 young working adults across various sectors in India. The proposed conceptual framework is tested using structural equation modeling. Findings: The findings suggest that the teenagers with high social life have a better say in the decision-making process. It was also found that the young adults product involvement (measured in terms of gratification and symbol) construct shows how involved they are with the final decision-making in a family. The results suggested that the more young adult socializes, the more voice he has in the family housing and real estate decision-making process. Originality/value: This paper is the first to analyze the role of teenage socialization and product involvement on family housing and real estate purchase decision-making process. This paper will be practicable to all the stakeholders of the housing industry as a whole. 2020, Emerald Publishing Limited.
- Source
- International Journal of Housing Markets and Analysis, Vol-14, No. 4, pp. 701-719.
- Date
- 2020-01-01
- Publisher
- Emerald Group Holdings Ltd.
- Subject
- Family decision-making; Gratification; Housing and real estate; Product involvement; Symbol; Young adults socialization
- Coverage
- John S.S., Institute of Management, CHRIST University Pune Campus, Lavasa, India; Balapure C., Institute of Management, CHRIST University Pune Campus, Lavasa, India; Godwin B.J., Institute of Management, CHRIST University Pune Campus, Lavasa, India
- Rights
- Restricted Access
- Relation
- ISSN: 17538270
- Format
- Online
- Language
- English
- Type
- Article
Collection
Citation
John S.S.; Balapure C.; Godwin B.J., “Young adults socialization in housing and real estate purchase decisions in India,” CHRIST (Deemed To Be University) Institutional Repository, accessed April 3, 2025, https://archives.christuniversity.in/items/show/16407.