Young adults socialization in housing and real estate purchase decisions in India

Title

Young adults socialization in housing and real estate purchase decisions in India

Creator

John S.S.; Balapure C.; Godwin B.J.

Description

Purpose: The purpose of this paper is to understand the influence of young adults socialization and product involvement on family housing and real estate purchase decision-making process. While previous studies have used these constructs in the fast-moving commercial goods category, this paper is considering the real estate family purchase decision as the core point of research and analysis. Design/methodology/approach: Data were collected from 429 young working adults across various sectors in India. The proposed conceptual framework is tested using structural equation modeling. Findings: The findings suggest that the teenagers with high social life have a better say in the decision-making process. It was also found that the young adults product involvement (measured in terms of gratification and symbol) construct shows how involved they are with the final decision-making in a family. The results suggested that the more young adult socializes, the more voice he has in the family housing and real estate decision-making process. Originality/value: This paper is the first to analyze the role of teenage socialization and product involvement on family housing and real estate purchase decision-making process. This paper will be practicable to all the stakeholders of the housing industry as a whole. 2020, Emerald Publishing Limited.

Source

International Journal of Housing Markets and Analysis, Vol-14, No. 4, pp. 701-719.

Date

2020-01-01

Publisher

Emerald Group Holdings Ltd.

Subject

Family decision-making; Gratification; Housing and real estate; Product involvement; Symbol; Young adults socialization

Coverage

John S.S., Institute of Management, CHRIST University Pune Campus, Lavasa, India; Balapure C., Institute of Management, CHRIST University Pune Campus, Lavasa, India; Godwin B.J., Institute of Management, CHRIST University Pune Campus, Lavasa, India

Rights

Restricted Access

Relation

ISSN: 17538270

Format

Online

Language

English

Type

Article

Identifier

https://doi.org/10.1108/IJHMA-04-2020-0042

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85095704667&doi=10.1108%2fIJHMA-04-2020-0042&partnerID=40&md5=ca543a815aa97e355b7f6de8eae9ff77