Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Nouveau shoppers buying behavior pattern and perception towards luxury brands Subject The topic of the resource Buying behaviour; Luxury brands; Shopping malls Description An account of the resource The customer perception towards purchasing luxury brands has various psychological patterns and the behviour towards purchasing such brands differs accordingly. The main objective of the study is to map the nouveau shoppers mind-set towards shopping malls and to analyze the buying behavior pattern and perception towards luxury brand on shopping malls. For this purpose a sample of 130 was collected from the respondents were percentage analysis, descriptive statistics, Kruskall Wallis test and Oneway anova were used as tools to analye the data. The conclusion is that shopping malls have higher potentiality to pull the customers to visit their places but the conversion of making every customers purchasing in the mall is based on various factors of each individual shops. The conversion towards making the consumers purchasing the products can be done to attractive displays and understanding the mindset of modern shoppers towards various products and brand. 2020 Webology Center. Creator An entity primarily responsible for making the resource Kavitha R. Source A related resource from which the described resource is derived Webology, Vol-17, No. 1, pp. 280-296. Publisher An entity responsible for making the resource available Webology Center Date A point or period of time associated with an event in the lifecycle of the resource 2020-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.14704/WEB/V17I1/WEB17004" target="_blank" rel="noreferrer noopener">https://doi.org/10.14704/WEB/V17I1/WEB17004</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85089507496&amp;doi=10.14704%2FWEB%2FV17I1%2FWEB17004&amp;partnerID=40&amp;md5=dc9f6a76f54e4d83501fa6698da88fae" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85089507496&amp;doi=10.14704%2fWEB%2fV17I1%2fWEB17004&amp;partnerID=40&amp;md5=dc9f6a76f54e4d83501fa6698da88fae</a> Rights Information about rights held in and over the resource All Open Access; Gold Open Access Relation A related resource ISSN: 1735188X Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Kavitha R., Department of Commerce, CHRIST (Deemed to be University), Bangalore, India