To merge or not to merge: A case study of an EPC
Entrepreneur; EPC; Funds; Navi Mumbai; Streamline energy
Start ups face multiple challenges since inception and it is their response to these challenges that decides their success or failure. This case study examines the challenges of an EPC firm working in the field of alternative energy. It hopes to show that while initial growth may follow the path drawn by the entrepreneur, a point is reached when options for future growth inevitably face a dilemma. On the one hand getting investors to bring in funds is difficult in the absence of an order book for projects. On the other hand getting firms to give it project orders without the support of funds is also equally challenging. This is a turning point and the future of the firm depends on how it is able to surmount this challenge. However during the course of its journey the firm gets a foothold in the market and based on its unique competencies builds up a strategic position which can be exploited by a bigger player in the segment. This is in line with the Resource Based View of mergers and acquisitions that holds that gaining competitive advantage is the primary motive for an acquisition. The case follows the story of entrepreneur Deb who set up Streamline Energy, an EPC firm in 2015-16 in Navi Mumbai hoping to carve out a slice of the market in the growing field of alternative energy. 2020 Ecological Society of India. All rights reserved.
Indian Journal of Ecology, Vol-47, pp. 84-89.
Sahai S., Department of Management Studies, CHRIST (Deemed to be University), Lavasa, Pune, 412 112, India; Mahajan J., Department of Management Studies, CHRIST (Deemed to be University), Lavasa, Pune, 412 112, India; Nandkeolyar D., Department of Management Studies, CHRIST (Deemed to be University), Lavasa, Pune, 412 112, India