Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Antecedents of online impulsive buying behaviour: A meta-analysis Subject The topic of the resource Buyers personality; Buyers emotions; Impulsive burying behaviour; Meta-Analysis; Online behaviour; Online buying; Shopping context Description An account of the resource The advancement of technology has created curiosity among researchers and marketers in identify the possible antecedents to online impulsive buying. The concept of impulse buying is often defined as ?unplanned? purchase behaviour. Researchers have identified few factors based on a systematic review of literature. The factors have then been combined using Meta-Analysis to arrive at variables that act as antecedents to Impulse Buying behaviour. The variables identified include promotion, web atmospherics, online behaviour, shopping context, buyers emotions and buyers personality which all contribute significantly proving to be an important antecedent of impulsive online buying. The above identification of antecedents will help the marketing practitioners to understand and improve the characteristics of each antecedent. Further investigation can be done by further research scholars on finding if any variable could be added in enhancing the sales by creating a better impulse on the online platform. IJSTR 2019. Creator An entity primarily responsible for making the resource John A.; Rathidevi R.; Mathew J. Source A related resource from which the described resource is derived International Journal of Scientific and Technology Research, Vol-8, No. 11, pp. 3321-3324. Publisher An entity responsible for making the resource available International Journal of Scientific and Technology Research Date A point or period of time associated with an event in the lifecycle of the resource 2019-01-01 Identifier An unambiguous reference to the resource within a given context <a href="" target="_blank" rel="noreferrer noopener"></a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85075350838&amp;partnerID=40&amp;md5=1cd560d5aa6439e102283c1e4115cc5f" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85075350838&amp;partnerID=40&amp;md5=1cd560d5aa6439e102283c1e4115cc5f</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 22778616 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant John A., Mother Teresa Womens University, Kodaikanal, India; Rathidevi R., Mother Teresa Womens University, Kodaikanal, India; Mathew J., Faculty of Management, CHRIST (Deemed University), Bangalore, India