A study on the influence of sustainability related factors on the online purchase decisions of customers

Title

A study on the influence of sustainability related factors on the online purchase decisions of customers

Creator

Nero A.; Raman S.

Description

The e-commerce business is growing at a tremendous rate in India. More and more customers prefer to buy for the online website due to the discounts, ease of purchase and the larger variety of products available. The e-retail companies majorly use discounts as major attraction to gain more customers. In this process of trying to increase the market share the sustainability factors are not given importance in various ways. This research paper tries to find if customers give importance to sustainability related factors and if these factors can be advertised by the e-retailers. The paper tries to find if this will have an impact on the customer purchase decisions from the e retailers. Then the e-retailers will have to have a different business strategy with sustainability factors included to attract more customers. 2019 SERSC.

Source

International Journal of Advanced Science and Technology, Vol-28, No. 16, pp. 1045-1063.

Date

2019-01-01

Publisher

Science and Engineering Research Support Society

Subject

E-retailer; Green logistics; Packaging; Sustainability; Triple bottom line

Coverage

Nero A., Prin. L.N. Welingkar Institute of Management Development, CHRIST (Deemed to be University), Bangalore, Karnataka, India; Raman S., Institute of Management CHRIST (Deemed to be University), Bangalore, Karnataka, India

Rights

Restricted Access

Relation

ISSN: 20054238

Format

Online

Language

English

Type

Article

Identifier

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85081353905&partnerID=40&md5=cf6578688f4edfcb56cc9247ad3fcd02