Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Effectiveness of social advertisements on attitudes &amp; practices Subject The topic of the resource Health; Hygiene; Social advertisements Description An account of the resource Social Advertisements is an influential device for social change. Social advertising is a process of changes in the behaviour is to be positive for promoting social issues through marketing and advertising principles From Social advertising change in behaviour to the individual targeted groups, make them to accept with a behaviour of new-fangled, discard a old behaviour, amend a present behaviour. Social advertising intends to confines targeted customers who wants to change, mutate or reject certain practices such as smoking, drinking, etc. and stimulate them to carry out socially desirable actions. We can see that organizations like UNICEF, UNESCO have used Social advertising for various purposes and with various degrees of success all across the world. Social Advertising and marketing is increasingly common in UK, USA, Australia, Canada and Scandinavian countries, where fundraising and collaboration between companies and NGOs happen almost every day. In a country like India which is faced with a multitude of problems we can reap huge benefits from the proper usage of social advertisements. Attitude and practices are interlinked. Actions are based on thoughts, Practices are based on Attitudes, The people who are having favourable attitudes and they are having favourable practices. The consequences of both primary &amp; secondary data are related to each other which determine that the attitude and practices are interweaved to each other. Therefore the study deduces that there is association between the attitude and practices of health and hygiene. A sample size of 275 was considered and stratified random sampling technique was adopted for this uni-dimensional study which has been carried out with emphasis upon three major demographic variables?District, Area and Gender. Considering these variables as strata, a sample was collected from the respondents belonging to the different established strata in the form of questionnaires. Questionnaires were developed in consultation with experts which are having high reliability scores. After the collection of data, the data was subjected to both descriptive and inferential statistical analysis based on the hypotheses formulated using SPSS (version 22.0). The inference of the study was that people who were regularly exposed to social advertisements gained a high level of awareness about health &amp;hygiene, and developed favourable attitude and practices through attitude and practices. BEIESP. Creator An entity primarily responsible for making the resource Prasad A.P.; Kumar G.V. Source A related resource from which the described resource is derived International Journal of Innovative Technology and Exploring Engineering, Vol-9, No. 1, pp. 2464-2468. Publisher An entity responsible for making the resource available Blue Eyes Intelligence Engineering and Sciences Publication Date A point or period of time associated with an event in the lifecycle of the resource 2019-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.35940/ijitee.A4596.119119" target="_blank" rel="noreferrer noopener">https://doi.org/10.35940/ijitee.A4596.119119</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85075061913&amp;doi=10.35940%2Fijitee.A4596.119119&amp;partnerID=40&amp;md5=999e69bd1d8f01b9898be6f1fbbf396a" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85075061913&amp;doi=10.35940%2fijitee.A4596.119119&amp;partnerID=40&amp;md5=999e69bd1d8f01b9898be6f1fbbf396a</a> Rights Information about rights held in and over the resource All Open Access; Gold Open Access Relation A related resource ISSN: 22783075 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Prasad A.P., Institute of Management, Christ University (Deemed to be University), Bangalore, 560029, Karnataka, India; Kumar G.V., Department of Management Studies, Rajeev Gandhi Memorial College of Engineering &amp; Technology, (Autonomus), Nandyala, 518501, AP, India