Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Organic produce and millennials: Motives, attitudes and purchase intention Subject The topic of the resource Attitude; Consumer behaviour; Health consciousness; Organic produce; Purchase intentions; Structural equation modelling Description An account of the resource In this paper, we focus and discuss the factors, which motivates and influence consumer behavior towards organic produce. We extract findings from the Bengaluru city and target population of the study is the millennials i.epeople who belongs to the age group of 23-38. The shift in the attitude and preference of the modern consumers is greatly influenced by the proliferation of various health problems. This study provides a framework for organic industry to understand consumers demand and preferences and provides a perspective of Indian organic produce industry from consumers perspective which might serve as a basis for the future development of organic produce market. 2019 SERSC. Creator An entity primarily responsible for making the resource Priyansha; Fukey L.N. Source A related resource from which the described resource is derived International Journal of Advanced Science and Technology, Vol-28, No. 20, pp. 912-925. Publisher An entity responsible for making the resource available Science and Engineering Research Support Society Date A point or period of time associated with an event in the lifecycle of the resource 2019-01-01 Identifier An unambiguous reference to the resource within a given context <a href="" target="_blank" rel="noreferrer noopener"></a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85081190149&amp;partnerID=40&amp;md5=625ed1355dd5fe671453a9b2000751f6" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85081190149&amp;partnerID=40&amp;md5=625ed1355dd5fe671453a9b2000751f6</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 20054238 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Priyansha, CHRIST (Deemed to be University), Bangalore, India; Fukey L.N., CHRIST (Deemed to be University), Bangalore, India