Effectiveness and Perception of 4P's on Green Products in FMCG
- Title
- Effectiveness and Perception of 4P's on Green Products in FMCG
- Creator
- Ganesh
- Description
- International Journal of Multidisciplinary Research and Development, Vol. 3, Issue 11, pp. 311-355, ISSN No. 2349-4182
- Date
- 2016
- Publisher
- International Journal of Multidisciplinary Research and Development
- Subject
- Management
- Language
- English
Collection
Citation
Ganesh, “Effectiveness and Perception of 4P's on Green Products in FMCG,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 13, 2025, https://archives.christuniversity.in/items/show/1656.