Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Sentiment analysis of impact of social platforms on the market share of a company Subject The topic of the resource Feature extraction; Natural Language Processing; Sentiment analysis; Visualization Description An account of the resource Sentimental analysis is also known as opinion mining or emotion AI. It refers to the use of natural language processing, text analysis, computational linguistics and biometrics to systematically identify, extract, and study affective states and subjective information. In this paper, Amazon reviews and blogs are analyzed to detect the sentiment using linguistic feature utility. Evaluation of the usefulness of existing lexical resources as well as capturing information about the informal and creative language used in online service platform is done. The goal of this research is to show the impact on the market-share of Vivo in comparison with that of Oppo and highlight the reason for the impact. BEIESP. Creator An entity primarily responsible for making the resource Bharti N.; Saravana Kumar K. Source A related resource from which the described resource is derived International Journal of Recent Technology and Engineering, Vol-8, No. 2, pp. 540-543. Publisher An entity responsible for making the resource available Blue Eyes Intelligence Engineering and Sciences Publication Date A point or period of time associated with an event in the lifecycle of the resource 2019-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.35940/ijrte.B1594.078219" target="_blank" rel="noreferrer noopener">https://doi.org/10.35940/ijrte.B1594.078219</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85071138175&amp;doi=10.35940%2Fijrte.B1594.078219&amp;partnerID=40&amp;md5=48c20ce8e6e4532ccb0ff29078c94093" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85071138175&amp;doi=10.35940%2fijrte.B1594.078219&amp;partnerID=40&amp;md5=48c20ce8e6e4532ccb0ff29078c94093</a> Rights Information about rights held in and over the resource All Open Access; Gold Open Access Relation A related resource ISSN: 22773878 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Bharti N., Computer Science Department, Christ (Deemed to be University), Bengaluru, India; Saravana Kumar K., Computer Science Department, Christ (Deemed to be University), Bengaluru, India