Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource An optimized technique to foster omnichannel retail experience leveraging key technology dimensions in the context of an emerging digital market Subject The topic of the resource Digital Market; Omnichannel; Retail; Shopping Experience Description An account of the resource Customers approach towards shopping has transformed, as a result of their reduced tolerance, increased technology usage and being well informed than ever before. As customers expect a seamless shopping experience regardless of where they are engaged within a retailers network, the line between physical and digital retailing is blurring. Retailers across the world are contemplating on transforming into Omnichannel hubs to deliver an elevated experience anytime anywhere. And, experts have often indicated that an Omnichannel strategy delivers a unified shopping experience than a mere channel experience. However, the true Omnichannel experience is still not evident in India with minimal action in this space, indicating a subverted outlook towards building necessary Omnichannel Capabilities. This paper examines the most essential and significant technology dimensions that are imperative towards fostering a seamless Omnichannel Retail Experience. The findings of this study serve as a basis for retailers in India to evaluate their strategies towards adopting these technology dimensions and respective capabilities, using an optimized approach. The study employed a quantitative research involving survey of executives from major retailers in India. The quantitative data was analyzed applying Structural Equation Modeling, to ascertain the technology dimensions that emerged and their significance in deriving Omnichannel Retail Experience. BEIESP. Creator An entity primarily responsible for making the resource Kumar G.; Uma V.R. Source A related resource from which the described resource is derived International Journal of Engineering and Advanced Technology, Vol-8, No. 6, pp. 5056-5061. Publisher An entity responsible for making the resource available Blue Eyes Intelligence Engineering and Sciences Publication Date A point or period of time associated with an event in the lifecycle of the resource 2019-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.35940/ijeat.F9550.088619" target="_blank" rel="noreferrer noopener">https://doi.org/10.35940/ijeat.F9550.088619</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85072071637&amp;doi=10.35940%2Fijeat.F9550.088619&amp;partnerID=40&amp;md5=9be6c97fc0775f06e23e5aa1d1568958" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85072071637&amp;doi=10.35940%2fijeat.F9550.088619&amp;partnerID=40&amp;md5=9be6c97fc0775f06e23e5aa1d1568958</a> Rights Information about rights held in and over the resource All Open Access; Gold Open Access Relation A related resource ISSN: 22498958 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Kumar G., CHRIST (Deemed to be University), Hosur Road, Bengaluru, 560029, India; Uma V.R., CHRIST (Deemed to be University), Hosur Road, Bengaluru, 560029, India