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              <text>Factors Affecting Intra-Relations of Backend Cost Drivers in Multi-Brand Retail Domestic Super Market Under Convenience Stores Format : A Customer Aligned Model of Supply-Chain Optimism Framework</text>
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              <text>Asian Journal of Management, Vol. 8, Issue 1, pp. 78-86, 2321-5763</text>
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              <text>Iyer, Suresh</text>
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