Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Consumer preference towards private label brands with reference to retail apparel in India Subject The topic of the resource Customer satisfaction; National brands; Private label brands; Purchase intention Description An account of the resource As majority of the present day consumers are considering brands as an important element in their choice of decision making while purchasing, it is pertinent that sellers should capitalize on the type of brands they are offering to consumers. Both private labels and global brands have their own advantages and disadvantages over each other mainly in terms of pricing and quality factors. However, the main motive the consumers are looking forward is to buy a product which would effectively satisfy their requirements. If they find a product which satisfies their needs effectively, they buy it irrespective of whether it is a private label or a global brand. Even the price of the product may not be a major factor in such a case. This study focused on the preference and intention among consumers towards buying of private label products, especially retail apparel products. This study examined the causal relationships between six antecedents of customer perceived preference identified in this study as fashion consciousness, attitude, store image, price, quality, and store loyalty with regard to the purchase intention of private label brand apparels. The model was evaluated using data collected from 292 customers from different malls in Bangalore in 2016-17. The findings revealed that customers attitude played a significant role in their purchase behaviour towards private label brand apparels. 2019, Associated Management Consultants Pvt. Ltd. All Rights Reserved. Creator An entity primarily responsible for making the resource Kumar S. Source A related resource from which the described resource is derived Indian Journal of Marketing, Vol-49, No. 7, pp. 49-66. Publisher An entity responsible for making the resource available Associated Management Consultants Pvt. Ltd. Date A point or period of time associated with an event in the lifecycle of the resource 2019-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.17010/ijom/2019/v49/i7/145404" target="_blank" rel="noreferrer noopener">https://doi.org/10.17010/ijom/2019/v49/i7/145404</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85073784264&amp;doi=10.17010%2Fijom%2F2019%2Fv49%2Fi7%2F145404&amp;partnerID=40&amp;md5=2ab7d6b426b49b983c053bf5ffd937bc" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85073784264&amp;doi=10.17010%2fijom%2f2019%2fv49%2fi7%2f145404&amp;partnerID=40&amp;md5=2ab7d6b426b49b983c053bf5ffd937bc</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 9738703 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Kumar S., School of Business Studies &amp; Social Sciences, CHRIST (Deemed to be University), Bangalore, 560 029, India