Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Value co-creation through search efforts and customer involvement impacting purchase intention of smart phones Subject The topic of the resource Customer involvement; Purchase intention; Search efforts; Value co-creation Description An account of the resource A marketing strategy which successfully involves its customer helps in stimulating purchase intentions. Understanding the behavioral aspects of customers become pertinent in formulating such strategies. The aim of this paper is to explore the underlying factors of customer involvement in value co-creation and discover how it affects the purchase intention of the customers towards smartphones. The study also tries to understand the contribution of search efforts towards customer involvement and how it affects purchase intention. The data for the study has been collected through a validated questionnaire from 233 respondents. Extensive literatures are reviewed to identify research gap and identify the variables for the study. The study can help marketers to identify the factors of customer involvement so that they can understand the customer purchase behaviour better and hence forecast on customer purchase intention to improve their sales of smartphones. BEIESP. Creator An entity primarily responsible for making the resource Kiran P.; Banerjee J.; Vasudevan M. Source A related resource from which the described resource is derived International Journal of Recent Technology and Engineering, Vol-8, No. 3, pp. 3894-3902. Publisher An entity responsible for making the resource available Blue Eyes Intelligence Engineering and Sciences Publication Date A point or period of time associated with an event in the lifecycle of the resource 2019-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.35940/ijrte.C5111.098319" target="_blank" rel="noreferrer noopener">https://doi.org/10.35940/ijrte.C5111.098319</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85073535817&amp;doi=10.35940%2Fijrte.C5111.098319&amp;partnerID=40&amp;md5=182a78afa96d2654636a167e72f46b8c" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85073535817&amp;doi=10.35940%2fijrte.C5111.098319&amp;partnerID=40&amp;md5=182a78afa96d2654636a167e72f46b8c</a> Rights Information about rights held in and over the resource All Open Access; Gold Open Access Relation A related resource ISSN: 22773878 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Kiran P., Institute of Management CHRIST (Deemed to be University), Bangalore, India; Banerjee J., Institute of Management CHRIST (Deemed to be University), Bangalore, India; Vasudevan M., Institute of Management CHRIST (Deemed to be University), Bangalore, India