Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Nutrition food labels on consumers purchase behaviour: A triangulation approach Subject The topic of the resource Health consequences; Marketing food labels; Nutritional labelling; Purchase behavior Description An account of the resource The research paper is about the efforts taken by the marketers in the new century to market the products with the most attractive term "Nutrition food labels". Nutritional labeling is the practice of providing nutritional information on the labels of food packages. Since nutrition label introduces the product to the distributor or target consumer by providing them with all the information regarding the product. The main aim of a marketer is to achieve maximum customer satisfaction, because once if a customer is satisfied it automatically increases customer loyalty and has a positive impact on the firm's profitability position. Our research would help the other researchers to understand the factors that will lead to final purchase identifying the factors that will influence the consumer in making their final purchase decision. The variable matrix proposed with regard to nutritional label would help the researchers in figuring out the measures that would intensely gain the awareness of making use of food labels. Further it would help other researcher to conduct similar studies in different geographical locations across the globe. Other variables can be included along with the variables identified in our study; researchers can also come up with a new study considering this study as a base paper. It is important to assign weights to most discussed variable and then to finalize the variable matrix and hence the researchers have used Dedoose software to analyze the literature review and to find the most promising variable which can be used for the present study. Moreover, lifestyle has a major impact on the consumers brand preference by giving importance to nutritious content. The researchers have concluded that the nutritious labeling descriptions should be considered by the consumers which will help them to maintain a balanced diet but are the consumers aware of the consequences of consuming the wrong product with false information. This mixed approach method has provided insights on quantitative and qualitative approach. 2015-2017 Academic Research Publishing Group. Creator An entity primarily responsible for making the resource Anand Shankar Raja M.; Anisha N.; Divya Source A related resource from which the described resource is derived Journal of Social Sciences Research, Vol-5, No. 2, pp. 241-263. Publisher An entity responsible for making the resource available Academic Research Publishing Group Date A point or period of time associated with an event in the lifecycle of the resource 2019-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.32861/jssr.52.241.263" target="_blank" rel="noreferrer noopener">https://doi.org/10.32861/jssr.52.241.263</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85092945949&amp;doi=10.32861%2Fjssr.52.241.263&amp;partnerID=40&amp;md5=1df25bdb91faacfd2832785d10ec308b" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85092945949&amp;doi=10.32861%2fjssr.52.241.263&amp;partnerID=40&amp;md5=1df25bdb91faacfd2832785d10ec308b</a> Rights Information about rights held in and over the resource All Open Access; Gold Open Access; Green Open Access Relation A related resource ISSN: 24136670 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Anand Shankar Raja M., Department of Commerce, CHRIST (Deemed to be University), Bengaluru, India; Anisha N., Department of Commerce, CHRIST (Deemed to be University), Bengaluru, India; Divya, Department of Commerce, CHRIST (Deemed to be University), Bengaluru, India