Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource A study on significance of cashback offered by online companies and its impact on customer preferences in online purchases Subject The topic of the resource Cashback; Competitive advantage; Discounts; Online shopping Description An account of the resource The emergence of e-commerce is redefining the entire business process across the word. This mode of doing business is presently being used in every industry and sale of all products. The retail industry has seen the major shift towards e commerce business model. With more and more customers opting for online purchases, a number of companies have entered into this sector. This had led to extreme competition in the market. The companies compete each other fiercely with sharp marketing tactics. The price based sales strategy is the one that attracts the customers more. The research study is being done to understand the significance of the cashback strategy used by online companies to generate more sales. The study will try to analyse the perception of the customers towards cashbacks and what are the factors related to cashbacks that attracts them. The findings will help the online companies in designing the best cashback model. The study has been carried out in Bangalore as it is one of the leading locations for online business. 2019, Institute of Advanced Scientific Research, Inc. All rights reserved. Creator An entity primarily responsible for making the resource Nero A.; Raman S. Source A related resource from which the described resource is derived Journal of Advanced Research in Dynamical and Control Systems, Vol-11, No. 6 Special Issue, pp. 1808-1815. Publisher An entity responsible for making the resource available Institute of Advanced Scientific Research, Inc. Date A point or period of time associated with an event in the lifecycle of the resource 2019-01-01 Identifier An unambiguous reference to the resource within a given context <a href="" target="_blank" rel="noreferrer noopener"></a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85077002932&amp;partnerID=40&amp;md5=aacd0abaa05be057d9567aab9ac2370d" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85077002932&amp;partnerID=40&amp;md5=aacd0abaa05be057d9567aab9ac2370d</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 1943023X Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Nero A., Welingkar Institute of Management Development and Research, CHRIST Deemed to be University, Bengaluru, India; Raman S., CHRIST INSTITUTE OF MANAGEMENT (CIM), CHRIST (Deemed to be University, Bengaluru, 560 029, Karnataka, India