Mobile banking technology adoption model: Revisiting the tam approach

Title

Mobile banking technology adoption model: Revisiting the tam approach

Creator

Suresh G.; Sunil M.P.; Khannakhanna A.

Description

The user acceptance of Mobile banking technology is limited in terms of appropriate measurement variables. In M-banking practice, the influencing factors and the relationship with adoption is unrevealed. The data was collected through crowd sourcing method which is considered to be most relevant method. The results of hypotheses testing and SEM analysis showing that the relationship between the perceived usefulness and behavioral intention is significant direct relationship is existed in the same way perceived trust on the m-bankers has direct effect on m-banking user behavioral intention. The Perceived Ease of Use and Perceived Social Influence is not significantly influencing the behavioral intention but the important missed constructs, Perceived Trust along with Perceived Usefulness is highly influencing the M-banking users. The M-banking App developers should emphasis on need based apps and must incorporate strong security aspects for eliminating model risk associated with the M-banking application. The present study developed a new measurement variable called Perceived Social Influence and Perceived Trust along with Perceived Usefulness and Perceived Ease of Use of original TAM which are hypothesized to adopt M-banking technology. For M-Banking technology services, the original TAM did not hold good as there was an absence of a crucial factor for M-banking, Perceived Trust and Social Influence. 2019, Institute of Advanced Scientific Research, Inc. All rights reserved.

Source

Journal of Advanced Research in Dynamical and Control Systems, Vol-11, No. 4, pp. 1407-1415.

Date

2019-01-01

Publisher

Institute of Advanced Scientific Research, Inc.

Subject

Behavioral intention; Perceived ease of use; Perceived social influence; Perceived trust; Perceived use; Technology udoption model (tam)

Coverage

Suresh G., Christ (Deemed to be University), Bangalore, Karnataka, India; Sunil M.P., Christ (Deemed to be University), Bangalore, Karnataka, India; Khannakhanna A., Christ (Deemed to be University), Bangalore, Karnataka, India

Rights

Restricted Access

Relation

ISSN: 1943023X

Format

Online

Language

English

Type

Article

Identifier

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85066744328&partnerID=40&md5=0b3ef05da3dd74a3147811ac2c82e205