Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Determinants of consumer retention strategies for telecom service industry in Central India Subject The topic of the resource Consumer loyalty; Consumer retention strategies; Consumer satisfaction; Structure Equation Modelling (SEM); Switching barriers Description An account of the resource The telecommunication industry has witnessed a tremendous growth in recent times in India. It has not only been limited to voice calls, but also integrated into every aspect of human life. This has resulted in the rapid rise of market players, offering innovative products and services. In this changing scenario, we have tried to design and check a model of various factors such as loyalty, satisfaction and switching barriers (customer relationship management, alternative attractiveness and switching cost) influencing consumer retention strategies in Indian telecom service industry. A structured and undisguised questionnaire and a convenient sampling method have been used to collect the data from respondents from three most populous cities (Indore, Bhopal, and Ujjain) of Central India. Around 450 questionnaires were distributed, out of which 318 usable responses were received for final analysis. The instrument was checked for validity and reliability before the data was analyzed. The hypotheses were tested through Structure Equation Modelling (SEM) for direct effect, and Multiple Moderating Regression Analysis (MMRA) for moderating effect. The results suggested that loyalty, satisfaction, switching barriers and customer relationship management are positively related and have a direct influence on consumer retention, but the relationship with alternative attractiveness has been found weak. Switching cost, as moderating variable, was found to be very effective and showed significant deviation in the relationship between independent and dependent variables. Vinod Sharma, Sunny Joseph, Jeanne Poulose, 2018 Creator An entity primarily responsible for making the resource Poulose J.; Sharma V.; Joseph S. Source A related resource from which the described resource is derived Problems and Perspectives in Management, Vol-16, No. 2, pp. 306-320. Publisher An entity responsible for making the resource available LLC CPC Business Perspectives Date A point or period of time associated with an event in the lifecycle of the resource 2018-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.21511/ppm.16(2).2018.28" target="_blank" rel="noreferrer noopener">https://doi.org/10.21511/ppm.16(2).2018.28</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85048169445&amp;doi=10.21511%2Fppm.16%282%29.2018.28&amp;partnerID=40&amp;md5=bd77bcb23c07ec1b19484cbdd796d3e9" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85048169445&amp;doi=10.21511%2fppm.16%282%29.2018.28&amp;partnerID=40&amp;md5=bd77bcb23c07ec1b19484cbdd796d3e9</a> Rights Information about rights held in and over the resource All Open Access; Gold Open Access Relation A related resource ISSN: 17277051 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Poulose J., CHRIST (Deemed to be University), Bangalore and Vice Chairman, Christ Institute of Management, Ghaziabad, India; Sharma V., CHRIST (Deemed to be University), Bangalore and Vice Chairman, Christ Institute of Management, Ghaziabad, India; Joseph S., CHRIST (Deemed to be University), Bangalore and Vice Chairman, Christ Institute of Management, Ghaziabad, India