Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Assessing the loyalty of shoppers of attire multi - Brand outlets: A research study Subject The topic of the resource Attire; Loyal shoppers; Loyalty; MBOs; Preferred outlets Description An account of the resource This study aimed to ascertain whether the loyal shoppers referred their loved ones, friends, relatives, peer groups, well wishers, etc. to their preferred MBOs for fulfilling their shopping requirements. The study was conducted with 400 respondents at Coimbatore city, India. The research is a descriptive one. The data was collected using the mall intercept survey method. The data was analyzed using frequency distribution, cross tabulation, reliability and validity test, chi-square test, correlation, and t - test. Majority of the respondents sustained with the same MBOs due to various reasons like wider designs, collections, and product quality. The study revealed that the shoppers of MBOs were loyal towards their stores because 38% of the respondents referred five to ten people and 38.5% brought two to four new customers to shop from their preferred MBOs. The above facts like customer referrals and frequent purchases were the components chosen for this study, which proved the loyalty of shoppers towards the multi-brand outlets. Creator An entity primarily responsible for making the resource Kumar M.R.; Narayanan A.G.V. Source A related resource from which the described resource is derived Indian Journal of Marketing, Vol-47, No. 9, pp. 7-22. Publisher An entity responsible for making the resource available Associated Management Consultants Pvt. Ltd. Date A point or period of time associated with an event in the lifecycle of the resource 2017-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.17010/ijom/2017/v47/i9/118090" target="_blank" rel="noreferrer noopener">https://doi.org/10.17010/ijom/2017/v47/i9/118090</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85028725152&amp;doi=10.17010%2Fijom%2F2017%2Fv47%2Fi9%2F118090&amp;partnerID=40&amp;md5=60949ead9935b775ffe9e18e3b620111" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85028725152&amp;doi=10.17010%2fijom%2f2017%2fv47%2fi9%2f118090&amp;partnerID=40&amp;md5=60949ead9935b775ffe9e18e3b620111</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 9738703 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Kumar M.R., Institute of Management, Christ University, Bangalore, Karnataka, 560 029, India; Narayanan A.G.V., Faculty of Management Studies, EBET Group of Institutions, Kangayam, Tirupur (Dist), Tamil Nadu, 638 108, India