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              <text>Relevance for demographic factor: Level of financial literacy</text>
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              <text>The study assesses the level of Financial Literacy of residents of Puducherry and investigates the impact of demographic characteristics on their Financial Literacy. A total of 637 residents residing in seven different blocks of Puducherry constituted the sample of the study. Multinomial regression model was used to see the impact of demographic variables on the levels of Financial Literacy. The results indicated that the level of Financial Literacy was affected by factors including gender, marital status, work status, level of education and number of financial dependents in a family. These statistically significant results suggested that male respondents who are married and have 3 financial dependents having self employment or salaried job living in rural areas tend to have high level of financial literacy.  2018 SCMS Group of Educational Institutions. All rights reserved.</text>
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              <text>Carline Mary Desdemona A.</text>
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              <text>SCMS Journal of Indian Management, Vol-15, No. 1, pp. 68-77.</text>
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              <text>2018-01-01</text>
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              <text>ISSN: 9733167</text>
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              <text>Carline Mary Desdemona A., School of Education, Christ University, Hosur Road, Bangalore, Karnataka, 560029, India</text>
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