Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Influencing the PageRank using link analysis in SEO Subject The topic of the resource Adjacency matrix; Broken (dead) links; Incoming links; Outgoing links; Search engine optimization Description An account of the resource The World Wide Web, along with being a boon, can also be a bane since the information contained in it is growing at an alarming rate, and in order to find the right information the informative content, [6] the search engines have to be highly optimized. There has always been competition between various search engines like Google, Yahoo! and Bing. Although the three work on similar principles, they are very different when it comes to their ranking algorithm. We as users will always use the best search engine which provides the right content in least amount of time and also has a high performance rate and that is only possible if our search engine is optimized. There are certain factors which have great significance in optimizing the search engine. In this paper we are observing the performance of various factors such as incoming links, outgoing links and broken links and their influence on the ranking of a webpage. Research India Publications. Creator An entity primarily responsible for making the resource Datta P.; Vaidhehi V. Source A related resource from which the described resource is derived International Journal of Applied Engineering Research, Vol-12, No. 24, pp. 15122-15128. Publisher An entity responsible for making the resource available Research India Publications Date A point or period of time associated with an event in the lifecycle of the resource 2017-01-01 Identifier An unambiguous reference to the resource within a given context <a href="" target="_blank" rel="noreferrer noopener"></a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85057637885&amp;partnerID=40&amp;md5=5787df9279b111946f313a98482aefb9" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85057637885&amp;partnerID=40&amp;md5=5787df9279b111946f313a98482aefb9</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 9734562 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Datta P., Department of Computer Science, Christ University, Hosur Road, Bhavani Nagar, Bengaluru, 560029, Karnataka, India; Vaidhehi V., Department of Computer Science, Christ University, Hosur Road, Bhavani Nagar, Bengaluru, 560029, Karnataka, India