Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Revising the intention of indulging customer relationship and revenue management in next of kin with B2B and B2C Subject The topic of the resource Business-To-Business (B2B); Business-To-Consumer (B2C); Customer Relationship Management (CRM); Hospitality Industry; Revenue Management (RM). Description An account of the resource This study is made for the purpose of understanding Customer Relationship Management (CRM) and Revenue Management (RM) in relation with Business-to-Business (B2B) and Business-to-Consumer (B2C) aspects in the hospitality industry. The outcomes from this study are generated by doing a Quantitative and a Qualitative study in four hotels in the city of Ban galore, Karnataka, India. This study focuses on the revenue management and sales and marketing departments in the hotels and the effects that CRM and RM have on the B2C and B2B aspects concerned by these hotels. This Quantitative study comprises of a six item scale and seventy questionnaires with respondents opinions and views from the Revenue Management department and the Sales and Marketing Departments in these four hotels. This has been achieved through the examination of the dimensions in relation to hospitality sales and maintenance of relationship with the consumers and other businesses of the hotel and the revenue management aspects in the management of these hotels. Key findings of this study are based on the aspects of-measure, Acquisition, Regaining, Maintaining, Retaining and Exit strategies that are maintained by the sales and marketing and the revenue management departments of the hotel towards the Consumers and the other Businesses on which the hotels focus their marketing aspects and revenue management strategies. The other aspects of key findings are the development and maintenance of relationships with B2C market segments and the progressing maintenance and development of the old and new B2B strategies implemented by the hotels in many different ways. IAEME Publication. Creator An entity primarily responsible for making the resource Issac S.S.; Mani A. Source A related resource from which the described resource is derived International Journal of Mechanical Engineering and Technology, Vol-8, No. 7, pp. 1159-1167. Publisher An entity responsible for making the resource available IAEME Publication Date A point or period of time associated with an event in the lifecycle of the resource 2017-01-01 Identifier An unambiguous reference to the resource within a given context <a href="" target="_blank" rel="noreferrer noopener"></a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85026459708&amp;partnerID=40&amp;md5=2b0b12101a360fe71a2368fe22fd3566" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85026459708&amp;partnerID=40&amp;md5=2b0b12101a360fe71a2368fe22fd3566</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 9766340 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Issac S.S., Research Scholar Guidance under Dr. Alice Mani, Department of Commerce, Academy of Maritime Education (AMET) University, Kanathur, Chennai, India; Mani A., Department of Commerce, Christ University, Hosur Road, Bangalore, India, Research Guide, Department of Commerce, Academy of Maritime Education (AMET) University, Kanathur, Chennai, India