Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Effect of impulse buying on socioeconomic factors and retail categories Subject The topic of the resource Buying behaviour; EBOs-exclusive brand outlets; Impulse buying; Mbos-multi-brand outlets; Retail categories; Socio-economic factors Description An account of the resource The study aimed to determine the impulse buying behaviour of shoppers at apparel multi-brand outlets using socio-economic factors and retail categories. The research is a descriptive one, and it was conducted among 400 Indian respondents. This research was carried out to identify the impulsive behaviour of respondents at multi-brand outlets because it occurs high in organized retail stores due to attractive displays and latest design and collections. The study revealed that impulse buying behaviour varies among the distinct age profile. The study found that men shop more impulsively than women. The impulse buying did not have a high impact on changes in monthly family income of the respondents. The impulse buying behaviour was displayed more within the same multi-brand outlets than the other retail categories. Creator An entity primarily responsible for making the resource Kumar M.R.; Narayanan A.G.V. Source A related resource from which the described resource is derived Indian Journal of Marketing, Vol-46, No. 9, pp. 24-34. Publisher An entity responsible for making the resource available Associated Management Consultants Pvt. Ltd. Date A point or period of time associated with an event in the lifecycle of the resource 2016-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.17010/ijom/2016/v46/i9/101039" target="_blank" rel="noreferrer noopener">https://doi.org/10.17010/ijom/2016/v46/i9/101039</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-84986247642&amp;doi=10.17010%2Fijom%2F2016%2Fv46%2Fi9%2F101039&amp;partnerID=40&amp;md5=b19c731f07426e8803270b3efedf9451" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-84986247642&amp;doi=10.17010%2fijom%2f2016%2fv46%2fi9%2f101039&amp;partnerID=40&amp;md5=b19c731f07426e8803270b3efedf9451</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 9738703 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Kumar M.R., Institute of Management, Christ University, Bangalore, Karnataka, 560 029, India; Narayanan A.G.V., Faculty of Management Studies, Ebet Group of Institutions, Kangayam, Tirupur (Dist), Tamil Nadu, 638108, India