Organic food products: A study on perceptions of indian consumers
- Title
- Organic food products: A study on perceptions of indian consumers
- Creator
- Balaji V.; Injodey J.I.
- Description
- Organic food products are popular across Europe and United States of America. Asia is not far behind with India being a prominent player. The concept of organic food products is not new to Indian farmers. However, there is not much of a consumption taking place domestically despite the fact that India is one of the top 10 players in the world when it comes to the number of farmers engaged in organic cultivation. This study was conducted to understand the factors of consumer perception towards organic food products. The study covered both primary investigation and secondary literature review. Data was collected with the help of a structured questionnaire and was analyzed using percentage analysis and factor analysis to identify the factors of consumer perception.
- Source
- Indian Journal of Marketing, Vol-47, No. 1, pp. 26-40.
- Date
- 2017-01-01
- Publisher
- Associated Management Consultants Pvt. Ltd.
- Subject
- Demography; Organic food products and factors of consumer perception
- Coverage
- Balaji V., Institute of Management, Christ University, Bengaluru, India; Injodey J.I., Rajagiri College of Social Sciences andRajagiri Business School, Kochi, Kerala, India
- Rights
- Restricted Access
- Relation
- ISSN: 9738703
- Format
- Online
- Language
- English
- Type
- Article
Collection
Citation
Balaji V.; Injodey J.I., “Organic food products: A study on perceptions of indian consumers,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 22, 2025, https://archives.christuniversity.in/items/show/17148.