Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Impact of user-generated content on purchase intention for fashion products: A study on women consumers in Bangalore Subject The topic of the resource Fashion business; Influencing factors; Online media; User-generated content Description An account of the resource The advent of online media has been instrumental in providing consumers with quick, relevant, and convenient information on products and services. The success of such media has been established for businesses such as tourism, automobile, and consumer electronics- wherein consumers tend to decide on final purchases based on user - generated content (UGC) such as customer reviews and feedback rather than on traditional advertising media. With short lead times, quick turnaround of products, and frequent changes in offerings, the fashion industry is also exploring the use of such user-generated content for marketing its products. This study sought to explore and understand the relevant factors that draw consumers towards the usage of user-generated content (UGC) in the online space for the fashion business, and its impact on the purchase intention for different categories of fashion products. The study focused on the cosmopolitan city of Bengaluru, known for its fashion centricity and brand awareness. It attempted to analyze the factors for reference to media content generated by co-consumers, especially amongst women, and inferred that content that provides them with gratifications relating to social acceptance are more liable to positively influence their intent to purchase. It also specifically identified product categories that are liable to benefit from such content. Creator An entity primarily responsible for making the resource Venkataraman N.; Raman S. Source A related resource from which the described resource is derived Indian Journal of Marketing, Vol-46, No. 7, pp. 23-35. Publisher An entity responsible for making the resource available Associated Management Consultants Pvt. Ltd. Date A point or period of time associated with an event in the lifecycle of the resource 2016-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.17010/ijom/2016/v46/i7/97125" target="_blank" rel="noreferrer noopener">https://doi.org/10.17010/ijom/2016/v46/i7/97125</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-84997284045&amp;doi=10.17010%2Fijom%2F2016%2Fv46%2Fi7%2F97125&amp;partnerID=40&amp;md5=7f5b702a5ff46bbfabd6613895b72b9c" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-84997284045&amp;doi=10.17010%2fijom%2f2016%2fv46%2fi7%2f97125&amp;partnerID=40&amp;md5=7f5b702a5ff46bbfabd6613895b72b9c</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 9738703 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Venkataraman N., National Institute of Fashion Technology, CA Site # 21, 27th Main Road, HSR Layout, Bengaluru, 560 102, India; Raman S., Institute of Management, Christ University, Hosur Road, Bengaluru, 560 029, India