Corporate social responsibility: Myth and reality

Title

Corporate social responsibility: Myth and reality

Creator

Rassendren G.; Prasad T.S.

Description

Companies nowadays strive to be socially conscious in the way they do business by taking up corporate social responsibility (CSR) activities besides maintaining profitability. Similarly consumers modulate their purchase choices to be made up of products that have been produced and marketed through socially responsible processes. But the congruence between achieving gain and being responsible to the community has ethical contradictions due to the presence of self interest. This paper proposes to examine the dimensions of this conflict and towards the end suggest a new orientation that foregrounds social responsibility relative to profit or gain. 2013 Journal of Dharma: Dharmaram Journal of Religions and Philosophies (Dharmaram Vidya Kshetram, Bangalore).

Source

Journal of Dharma, Vol-38, No. 2, pp. 167-180.

Date

2013-01-01

Publisher

Dharmaram College, Centre for the Study of World Religions

Subject

Corporate social responsibility (CSR); Ethical conflicts; Self interest and profit

Coverage

Rassendren G., Department of Economics, Christ University, Bangalore, India; Prasad T.S., Department of Economics, Christ University, Bangalore, India, University of Leeds, United Kingdom

Rights

Restricted Access

Relation

ISSN: 2537222

Format

Online

Language

English

Type

Article

Identifier

https://www.scopus.com/inward/record.uri?eid=2-s2.0-84955273178&partnerID=40&md5=100a9c11921d153c27483aa2926471a5