Social media, campus party politics and political participation

Social media, campus party politics and political participation

Media Studies

Political Participation is a desired quality among citizens in a democracy. Earlier studies have indicated that Political Knowledge, Political Efficacyand Civic Engagement enhance the Political Participation of college students. The current study has its background in two key aspects in the Indian context: First, the proliferation of Social Media Usage among college students in the last decade; Second, the implementation of the
Lyngdoh Commission Report (May 2006) on Campus Party Politics. Studies have not adequately addressed the question of the direct impact of Social Media Usage among college students, on their level of Political Knowledge, Political Efficacy, Civic Engagement, and Political Participation. The present study attempts to assess the impact of Social Media Usage on Political Knowledge, Political Efficacy and Civic Engagement and Political Participation of college students in the context of Kerala. In the context of the implementation of the Lyngdoh Commission report by some of the college and University campuses inIndia thus banning Party Politics in their campuses, while some of the other campuses still retaining Campus Party Politics, the presence/absence of Campus Party Politics is used as a control variable to see the impact of Campus Party Politics on Social Media Usage, Political Knowledge, Political Efficacy, Civic Engagement, and Political Participation.

John, Boby - 1530074

CHRIST (Deemed to be University)

English

PhD