Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Examining women's purchase pattern of casual footwear in accordance with their attitudes and interests Subject The topic of the resource Attributes; Behavior; Footwear; Regression; Women Description An account of the resource Purpose: The present study examines the association between the choices of casual footwear attributes of women in accordance with their behavioral pattern. Design/Methodology/Approach: Data was collected from 2365 women through a questionnaire that comprised of two sections. The first section comprised of 50 AIO statements based on which the respondents were profiled according to their behavioural patterns. The second section comprised of selected footwear and store attributes. The consumers were profiled into eleven clusters using factor analysis. The regression scores were used to assign the respondents to the respective components that were extracted through factor analysis. Reliability Test and KMO Test were conducted to check the reliability and adequacy of the sample size. Further, only those variables that qualified the collinearity test were alone subject to regression analysis. Through ANOVA test, it was observed that significant differences existed among the consumers within the clusters. Therefore, the AIO statements were considered as independent variables that were regressed against ten selected footwear attributes. Findings: The Results indicated that consumers with different behaviors had varied preferences towards footwear attributes. Practical Implications: The results of the study indicate that the manufacturers in the footwear sector should revisit their existing strategies and target the consumers on the basis of their behavior as the proliferation of the unorganized sector is very high in this sector. Original Value: There are innumerable literatures that focus on trade policies followed in the footwear market in international countries, treatment of workers in the footwear industry, therapeutic use of footwear, supply chain patterns etc., but hardly any significant study that explores the consumers' behaviour and their association towards their footwear preferences has been conducted. Behavioral segmentation has been used in many other products like apparels, insurance, real estate etc., but not in the footwear sector. The present study is an attempt to fill this gap. Creator An entity primarily responsible for making the resource Uma V.R.; Saifil Ali M.I. Source A related resource from which the described resource is derived Indian Journal of Marketing, Vol-43, No. 8, pp. 46-64. Publisher An entity responsible for making the resource available Associated Management Consultants Pvt. Ltd. Date A point or period of time associated with an event in the lifecycle of the resource 2013-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.17010/ijom/2013/v43/i8/36321" target="_blank" rel="noreferrer noopener">https://doi.org/10.17010/ijom/2013/v43/i8/36321</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-84885983906&amp;doi=10.17010%2Fijom%2F2013%2Fv43%2Fi8%2F36321&amp;partnerID=40&amp;md5=9f3c8ce0141f062f5b6eb00623ad30d7" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-84885983906&amp;doi=10.17010%2fijom%2f2013%2fv43%2fi8%2f36321&amp;partnerID=40&amp;md5=9f3c8ce0141f062f5b6eb00623ad30d7</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 9738703 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Uma V.R., Department of Commerce, Christ University, Bangalore - 560 029, India; Saifil Ali M.I., School of Management (DASM), Dhaanish Ahmed College of Engineering, Chennai -601301, India