Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Book Faculty Publications- Book Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Improving service quality and customer engagement with marketing intelligence Description An account of the resource To succeed, businesses must keep up with the ever-changing technological landscape and constantly introduce new advancements. The rise of digitalization has wholly transformed how companies interact with their customers, presenting both opportunities and challenges. Marketing professionals are inundated with data and need guidance on leveraging it effectively to craft successful marketing strategies. Additionally, the ethical and privacy concerns surrounding the collection and use of customer data make the marketing landscape even more complex. Improving Service Quality and Customer Engagement With Marketing Intelligence is a groundbreaking book that offers a comprehensive solution to these challenges. This book is a must-read for marketing professionals, business owners, and students, providing a practical guide to navigating the digital age. It explores the impact of digitalization on marketing practices. It offers insights into customer behavior, equipping readers with the knowledge and skills needed to thrive in today's competitive market. The book's interdisciplinary approach integrates insights from marketing, technology, data science, and ethics, giving readers a holistic understanding of marketing intelligence. With its timely and practical approach, Improving Service Quality and Customer Engagement With Marketing Intelligence is a valuable resource for anyone seeking to enhance their marketing efforts in the digital age. It features best practices, case studies, and step-by-step guides, empowering readers to make informed decisions prioritizing customer satisfaction and engagement. Reading this book will help you stay ahead of the curve and drive success in today's dynamic marketing landscape by bridging the gap between academia and industry. 2024 by IGI Global. All rights reserved. Creator An entity primarily responsible for making the resource Sinha M.; Bhandari A.; Priya S.S.; Kabiraj S. Source A related resource from which the described resource is derived Improving Service Quality and Customer Engagement With Marketing Intelligence, pp. 1-393. Publisher An entity responsible for making the resource available IGI Global Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3693-6813-8" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-6813-8</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85201355540&amp;doi=10.4018%2F979-8-3693-6813-8&amp;partnerID=40&amp;md5=c6bcf2a7c2cbf1458214befa6a7b9134" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85201355540&amp;doi=10.4018%2f979-8-3693-6813-8&amp;partnerID=40&amp;md5=c6bcf2a7c2cbf1458214befa6a7b9134</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 979-836936815-2; 979-836936813-8 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sinha M., Christ University, India; Bhandari A., Presidency University, India; Priya S.S., Lal Bahadur Shastri Institute of Management, India; Kabiraj S., He University of Applied Sciences, Finland