Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Book Faculty Publications- Book Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Future of customer engagement through marketing intelligence Description An account of the resource In the competitive world of contemporary business, the challenge of developing marketing strategies that bridge the gap between traditional and innovative techniques has become more critical than ever. As marketing shifts between physical and digital realms, companies grapple with the central question of how to navigate this evolution successfully. The key lies in data - the linchpin that can unravel vital problems in modern marketing. The need for sustainable and effective marketing strategies permeates all sectors, emphasizing the urgency for businesses to combine traditional methods with innovative approaches, such as harnessing alternative data and leveraging AI-based solutions. Future of Customer Engagement Through Marketing Intelligence emerges as a compelling solution to the pressing challenges faced by businesses in this transformative landscape. It offers a step-by-step roadmap, guiding readers on how market intelligence can utilize data and transform it into actionable insights. By emphasizing the crucial role of data in crafting great marketing strategies, the book advocates for a deep understanding of market-supported content and factual data. It asserts that marketing intelligence, encompassing data collection, analysis, and strategic utilization, is the key to becoming customer-centric, understanding market demands, and gaining a competitive advantage. Designed with a comprehensive and practical approach, the book's objectives align with addressing the emerging trends and challenges in customer engagement driven by marketing intelligence. It caters to a diverse audience, including marketing professionals, data analysts, business leaders, academics, researchers, consultants, technology developers, and policymakers. By delving into various topics, from AI-driven customer experiences to the application of advanced technologies like text mining and blockchain, the book serves as a valuable resource for navigating the evolving landscape of customer engagement and marketing intelligence. Ultimately, it stands as a beacon, illuminating the path toward sustainable and responsible customer engagement strategies in the ever-evolving world of marketing. 2024 by IGI Global. All rights reserved. Creator An entity primarily responsible for making the resource Sinha M.; Bhandari A.; Priya S.S.; Kabiraj S. Source A related resource from which the described resource is derived Future of Customer Engagement Through Marketing Intelligence, pp. 1-286. Publisher An entity responsible for making the resource available IGI Global Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/9798369323670" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/9798369323670</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85196243552&amp;doi=10.4018%2F9798369323670&amp;partnerID=40&amp;md5=1fc999734cf961196d6cac9088bd5f13" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85196243552&amp;doi=10.4018%2f9798369323670&amp;partnerID=40&amp;md5=1fc999734cf961196d6cac9088bd5f13</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 979-836932368-7; 979-836932367-0 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sinha M., Christ University, India; Bhandari A., Presidency University, India; Priya S.S., Lal Bahadur Shastri Institute of Management, India; Kabiraj S., He University of Applied Sciences, Finland