Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Enhancing Customer Satisfaction and Sales in Retail Environments: A Personalized Augmented Reality Approach for Dynamic Product Recommendations Subject The topic of the resource Adoption factors; Augmented reality; Customer satisfaction; Deep learning integration; Employee productivity; Inventory management; Long-term effectiveness; Personalized product recommendations; Retail industry; User experience Description An account of the resource This article explores the potential transformative impact of integrating augmented reality (AR) technology with personalized product recommendations in the retail industry. By leveraging ARs ability to overlay digital information onto the physical world, retailers can offer tailored suggestions based on individual preferences, past purchases, and real-time contextual cues, thereby enhancing customer satisfaction and driving sales. Through a comprehensive literature review and empirical analysis, the study investigates user experience, adoption factors, and the long-term effectiveness of AR-deep learning integration in retail settings. Findings reveal significant improvements in customer satisfaction, sales performance, inventory management, and employee productivity with the implementation of AR-Deep Learning technology. Additionally, the article presents an innovative framework that seamlessly integrates AR and deep learning models, demonstrating high accuracy in object recognition, real-time interaction, and enhanced user experience across various industries. While highlighting the studys limitations and areas for further research, this article underscores the importance of customer-centric strategies and technological innovation in optimizing the retail experience and driving business growth. The Author(s), under exclusive license to Springer Nature Switzerland AG 2025. Creator An entity primarily responsible for making the resource Shaji A.K.; Sankar S.; Uma V.R. Source A related resource from which the described resource is derived Studies in Systems, Decision and Control, Vol-555, pp. 143-154. Publisher An entity responsible for making the resource available Springer Science and Business Media Deutschland GmbH Date A point or period of time associated with an event in the lifecycle of the resource 2025-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1007/978-3-031-67890-5_15" target="_blank" rel="noreferrer noopener">https://doi.org/10.1007/978-3-031-67890-5_15</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85210256178&amp;doi=10.1007%2F978-3-031-67890-5_15&amp;partnerID=40&amp;md5=6fccb253d944d462058ebdc4141a66f4" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85210256178&amp;doi=10.1007%2f978-3-031-67890-5_15&amp;partnerID=40&amp;md5=6fccb253d944d462058ebdc4141a66f4</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 21984182 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Shaji A.K., Department of Professional Accounting and Finance, Kristu Jayanti College (Autonomous), Karnataka, Bengaluru, India; Sankar S., Department of Professional Accounting and Finance, Kristu Jayanti College (Autonomous), Karnataka, Bengaluru, India; Uma V.R., Department of Commerce, CHRIST (Deemed to be University), Karnataka, Bengaluru, India