Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource From Beans to Business: A Rise of Coffee Preneurs in Kodagu, Karnataka Subject The topic of the resource Coffee; Coffee farming and Kodagu; Coffee Preneurs; Entrepreneurship; Motivational factors Description An account of the resource Coffee is the world's third most consumed beverage after water and tea. India stands at the 7th position as the largest coffee exporter globally, with a significant contribution of 72.5% from Karnataka and 33% from Kodagu alone. This region plays a crucial role in the country's coffee industry, making it a vital component of India's economy, and 80% of the residents of Kodagu rely on coffee cultivation for their livelihood. Coffee farming is considered an annual crop that requires the generated income to be cycled to the subsequent year's coffee cultivation. Planters face numerous challenges during their production, which forces them to sell or convert their agricultural lands into concrete lands (buildings) or convert them into resorts, thereby changing their occupation, which makes coffee sustainability questionable. Therefore, coffee farmers have recently adopted an entrepreneurial approach to augment their income sources and support their livelihoods and occupations. This study aims to assess the key drivers of coffee farmers opting for entrepreneurial activities to assist coffee farming in Kodagu, Karnataka. This study has revealed that additional income, passion for farming, business skills, available resources, opportunity, satisfaction, innovation, creativity, unfair market prices, education, and socialising platforms are the key determining factors for coffee farmers to choose entrepreneurship. The Author(s), under exclusive license to Springer Nature Switzerland AG 2025. Creator An entity primarily responsible for making the resource Shivani M.P.; Iyer A.S. Source A related resource from which the described resource is derived Studies in Systems, Decision and Control, Vol-555, pp. 805-814. Publisher An entity responsible for making the resource available Springer Science and Business Media Deutschland GmbH Date A point or period of time associated with an event in the lifecycle of the resource 2025-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1007/978-3-031-67890-5_72" target="_blank" rel="noreferrer noopener">https://doi.org/10.1007/978-3-031-67890-5_72</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85210166526&amp;doi=10.1007%2F978-3-031-67890-5_72&amp;partnerID=40&amp;md5=003fc3cd57e0c507ee56d593dae1bd5b" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85210166526&amp;doi=10.1007%2f978-3-031-67890-5_72&amp;partnerID=40&amp;md5=003fc3cd57e0c507ee56d593dae1bd5b</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 21984182 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Shivani M.P., CHRIST (Deemed to be University), Bengaluru, India; Iyer A.S., CHRIST (Deemed to be University), Bengaluru, India