Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Sentiment analysis with NLP: A catalyst for sales in analyzing the impact of social media ads and psychological factors online Description An account of the resource This chapter explores the role of sentiment analysis, powered by NLP, in boosting sales amidst "Intersection of AI and Business Intelligence in Data-Driven DecisionMaking." It analyzes how social media ads and psychological factors shape online shopping behavior, demonstrating how sentiment analysis drives digital commerce sales. Sentiments from platforms like Twitter, Facebook, and Instagram are categorized into positive, negative, or neutral using advanced NLP algorithms. The chapter delves into psychological factors such as trust, credibility, brand perception, and emotional responses triggered by social media ads. Through sentiment analysis, patterns and correlations between sentiment expressions and consumer actions are revealed, illuminating the impact of social media advertising on online shopping behavior. This insight aids marketers in optimizing digital strategies, developing effective campaigns to enhance sales performance, and engaging customers in the online shopping domain. 2024, IGI Global. All rights reserved. Creator An entity primarily responsible for making the resource Jose J.M.; Narayanan P. Source A related resource from which the described resource is derived Intersection of AI and Business Intelligence in Data-Driven Decision-Making, pp. 211-256. Publisher An entity responsible for making the resource available IGI Global Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3693-5288-5.ch008" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-5288-5.ch008</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85215356394&amp;doi=10.4018%2F979-8-3693-5288-5.ch008&amp;partnerID=40&amp;md5=de39af53e23c3986732652bf680cd304" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85215356394&amp;doi=10.4018%2f979-8-3693-5288-5.ch008&amp;partnerID=40&amp;md5=de39af53e23c3986732652bf680cd304</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 979-836935289-2; 979-836935288-5 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Jose J.M., Christ University, India; Narayanan P., Christ University, India