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              <text>Artificial intelligence its growing role in human resource management</text>
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              <text>In this competitive era, the impact of artificial intelligence in human resource management is increasing quickly. Collecting the relevant data and then analyzing it accurately can accelerate the efficient working process of the organization. Artificial intelligence has paved its way in the working of various departments like IT, finance, marketing, and HRM. In this research, the researcher focused on the emerging role of artificial intelligence in HR department and how it is acting as a stimulator in enhancing the efficiency and accuracy of various HR functions like recruitment, hiring, work- life balance, performance appraisal, etc. The chapter is based on descriptive research, in which the researcher has collected secondary data from various research papers, articles, blogs, and websites. The chapter focuses on the growing role of artificial intelligence in the human resource function of the organization.  2024, IGI Global. All rights reserved.</text>
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              <text>Makhija M.; Jha P.; Dubey N.</text>
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              <text>Employee Performance Management for Improved Workplace Motivation, pp. 231-261.</text>
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              <text>&lt;a href="https://doi.org/10.4018/979-8-3693-4387-6.ch010" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.4018/979-8-3693-4387-6.ch010&lt;/a&gt;
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              <text>ISBN: 979-836934388-3; 979-836934387-6</text>
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              <text>Makhija M.; Jha P., Christ University, India; Dubey N., Galgotias University, India</text>
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