Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Exploring the ethical issues and considerations in neuromarketing Description An account of the resource Neuromarketing is an interdisciplinary field consolidating neuroscience, psychology, and marketing, aiming to understand consumer behaviour at the subconscious level. However, as neuromarketing techniques become increasingly sophisticated, ethical issues and considerations have emerged as a focal point of debate and scrutiny. The paper critically evaluates foundational ethical principles, such as informed consent, beneficence and nonmaleficence, privacy and confidentiality, transparency, scientific or methodological rigor, predicting and influencing consumer choices, safeguarding the vulnerable population, and commitment to abiding and respecting the guidelines and codes of ethics. It also includes the emerging techniques and research, need for ethics and terms like neuroethics and brain privacy. 2024, IGI Global. All rights reserved. Creator An entity primarily responsible for making the resource Sindhuja S.; Malik R. Source A related resource from which the described resource is derived Sensible Selling Through Sensory Neuromarketing, pp. 144-163. Publisher An entity responsible for making the resource available IGI Global Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3693-4236-7.ch008" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-4236-7.ch008</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85203441277&amp;doi=10.4018%2F979-8-3693-4236-7.ch008&amp;partnerID=40&amp;md5=f1ef2e3f56197beba22494d551ae52ea" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85203441277&amp;doi=10.4018%2f979-8-3693-4236-7.ch008&amp;partnerID=40&amp;md5=f1ef2e3f56197beba22494d551ae52ea</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 979-836934237-4; 979-836934236-7 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sindhuja S., Christ University, India; Malik R., Chitkara Business School, Chitkara University, Punjab, India