Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Exploring the facets of chatbots and automation in tourism with special reference to ChatGPT Description An account of the resource This chapter examines the role of chatbots, specifically ChatGPT, in the tourism industry, focusing on their influence on employment opportunities and job roles. It evaluates both the positive and negative impacts of chatbots on various aspects of tourism job roles, emphasizing their potential to enhance efficiency and customer satisfaction while acknowledging concerns regarding job displacement and diminished human interaction. Additionally, the study explores the benefits and drawbacks of automation in the tourism sector, highlighting its potential to streamline operations and improve productivity while also addressing challenges such as technical issues and the need for workforce upskilling. Furthermore, the chapter discusses strategies for upskilling the tourist workforce to effectively navigate the increasing automation in the industry and mitigate potential job losses. Lastly, the ethical implications of using ChatGPT in the tourism sector are examined, emphasizing the importance of responsible implementation to ensure fairness and human-centric values in tourism experiences. 2024, IGI Global. All rights reserved. Creator An entity primarily responsible for making the resource Jose S.; Mohanty P. Source A related resource from which the described resource is derived AI Innovations in Service and Tourism Marketing, pp. 411-428. Publisher An entity responsible for making the resource available IGI Global Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3693-7909-7.ch021" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-7909-7.ch021</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85203034406&amp;doi=10.4018%2F979-8-3693-7909-7.ch021&amp;partnerID=40&amp;md5=a19ed66cf524c31186491800a6a416b1" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85203034406&amp;doi=10.4018%2f979-8-3693-7909-7.ch021&amp;partnerID=40&amp;md5=a19ed66cf524c31186491800a6a416b1</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 979-836937911-0; 979-836937909-7 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Jose S., Christ University, India; Mohanty P., Christ University, India