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              <text>Enhancing academic credential verification through blockchain technology adoption in university academic management systems</text>
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              <text>Blockchain technology has emerged as promising solution in various sectors, including higher education. This research investigates the impact of usage of blockchain technology in student credential verification within university academic management system. This study employs a descriptive research through quantitative analysis of data collected from universities that have integrated or planning to integrate blockchain technology into their academic management systems. Key parameters examined include awareness and familiarity with blockchain, extent of blockchain usage, user experience and satisfaction, the perceived impact and benefits. The findings suggest that blockchain technology positively influences academic credential verification process, streamlining data sharing and reducing administrative burdens. As blockchain continues to transform the academic management landscape, this study offers timely guidance for stakeholders navigating the intersection of technology and education.  2024, IGI Global. All rights reserved.</text>
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              <text>Raghavendra A.N.; Vijayakumar G.; Subramanian S.</text>
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              <text>Improving Service Quality and Customer Engagement With Marketing Intelligence, pp. 276-292.</text>
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              <text>&lt;a href="https://doi.org/10.4018/979-8-3693-6813-8.ch0012" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.4018/979-8-3693-6813-8.ch0012&lt;/a&gt;
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              <text>ISBN: 979-836936815-2; 979-836936813-8</text>
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              <text>Raghavendra A.N., Christ University, India; Vijayakumar G., Ramaiah Institute of Technology, India; Subramanian S., Christ University, India</text>
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