Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource From data to decisions: Harnessing AI and big data for advanced business analytics Description An account of the resource This chapter focuses on the idea of business analytics through AI and aims to address how AI has emerged as a powerful force in augmenting and replacing traditional human-computer interactions in the realm of business analytics. AI-powered analytics can uncover hidden patterns, detect anomalies, and automate decision-making processes, significantly augmenting the efficiency and accuracy of data analysis. Thus, the purpose of this chapter is two-fold. First, the chapter sheds light on business analytics, big data, and big data analytics through AI. It delves into the theories of machine and deep learning and their synergy with big data analytics. Secondly, the authors analyze a case study to substantiate our theory. ML-based prediction models using stock market data are developed to underline the significance of adopting AI-driven approaches for business analytics. 2024, IGI Global. All rights reserved. Creator An entity primarily responsible for making the resource Sebastian A.; Tantia V. Source A related resource from which the described resource is derived Social Reflections of Human-Computer Interaction in Education, Management, and Economics, pp. 97-124. Publisher An entity responsible for making the resource available IGI Global Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3693-3033-3.ch006" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-3033-3.ch006</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85201350849&amp;doi=10.4018%2F979-8-3693-3033-3.ch006&amp;partnerID=40&amp;md5=09a2e828ac2b08d0ccebcd814e045521" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85201350849&amp;doi=10.4018%2f979-8-3693-3033-3.ch006&amp;partnerID=40&amp;md5=09a2e828ac2b08d0ccebcd814e045521</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 979-836933034-0; 979-836933033-3 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sebastian A., Christ University, Bengaluru, India; Tantia V., Christ University, Bengaluru, India