Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Effect of psychological pricing on consumer buying behaviour: A study on indian consumers Description An account of the resource Consumer behaviour is a topic most sought after when it comes to creating successful marketing practices that affect consumers' psychology, acting as a stimulus and inducing them to make purchases. Evidence explains that the psychological pricing strategy communicates with the subconscious mind of consumers, creating a perceptual illusion. This makes the deal seem more appealing to them. This chapter entails a practical study examining the impact of psychological pricing strategies on consumers' buying behaviour. This study has used authentic primary data that has been collected directly from consumers in India based on their buying experiences when encountering psychological pricing. The findings of this research show how socio-demographic factors like age, income, education, gender and family size influence consumers' buying behaviour when encountered with psychological pricing and if psychological patterns such as the anchoring heuristics, recency bias, scarcity effect and halo effect can overpower the influence of psychological pricing strategies in consumer buying behaviour. 2024, IGI Global. Creator An entity primarily responsible for making the resource Roy S. Source A related resource from which the described resource is derived Consumer Experience and Decision-Making in the Metaverse, pp. 78-98. Publisher An entity responsible for making the resource available IGI Global Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3693-4167-4.ch005" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-4167-4.ch005</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85198846658&amp;doi=10.4018%2F979-8-3693-4167-4.ch005&amp;partnerID=40&amp;md5=ef5131f36581a5af9c720ffa8bc8b3ce" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85198846658&amp;doi=10.4018%2f979-8-3693-4167-4.ch005&amp;partnerID=40&amp;md5=ef5131f36581a5af9c720ffa8bc8b3ce</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 979-836934168-1; 979-836934167-4 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Roy S., Christ University, India