Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource A conceptual study on the impact of COVID-19 awareness campaigns by social media influencers on brand awareness Description An account of the resource Covid 19 has severally affected various people across the world. Undoubtedly, a campaign on forming awareness of the pandemic among people is very important in order to curb the transmission from individual to individual. In this regard, social media influencers have played a significant role in many awareness campaigns organized by companies and the World Health Organization (WHO) because of their popularity and influence among the audience. Social media influencer campaigns on awareness of the pandemic conducted during this period have generated audience engagement. Moreover, it is vital to study the crucial factors that determine the creation of brand awareness among consumers related to influencer marketing campaigns on covid 19 awareness. This study has proposed a conceptual framework by integrating the variables from various theories. This research has incorporated variables such as awareness of covid 19, consumer engagement, physical health, mental health, and brand awareness. This study provides both theoretical and managerial implications. 2024, IGI Global. Creator An entity primarily responsible for making the resource Kanaveedu A.; Kalapurackal J.J. Source A related resource from which the described resource is derived Leadership Action and Intervention in Health, Business, Education, and Technology, pp. 142-154. Publisher An entity responsible for making the resource available IGI Global Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3693-4288-6.ch007" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-4288-6.ch007</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85201890140&amp;doi=10.4018%2F979-8-3693-4288-6.ch007&amp;partnerID=40&amp;md5=410e76c52b3b2d5574752fade71c23a1" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85201890140&amp;doi=10.4018%2f979-8-3693-4288-6.ch007&amp;partnerID=40&amp;md5=410e76c52b3b2d5574752fade71c23a1</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 979-836934289-3; 979-836934288-6 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Kanaveedu A., School of Business and Management, Christ University, Bengaluru, India; Kalapurackal J.J., School of Business and Management, Christ University, Bengaluru, India