Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The ethics of collaborating with social media influencers: Influencers and psychological well-being Description An account of the resource This study highlights the importance of placing influencers' psychological well-being as a top priority in influencer marketing. In light of the growing influencers' impact on brand perceptions and consumer behavior, addressing their obstacles is crucial to promoting an ethical and sustainable ecosystem. The demands of upholding genuineness and regulating personal limits can profoundly affect the psychological well-being of influencers. Acknowledging and giving precedence to the welfare of others is an ethical obligation and a critical factor in ensuring sustained success in collaborative endeavors. Suggested ideas for a genuine brand-influencer partnership encompass advocating for mental well-being and fostering open and honest communication. These suggestions can cultivate a more accountable, enduring, and genuine influencer marketing ecosystem. 2024, IGI Global. All rights reserved. Creator An entity primarily responsible for making the resource Singha R.; Singha S.; Ruben V.M.; Natal M.S.; Longkumer A.; Haokip A.D. Source A related resource from which the described resource is derived Global Perspectives on Social Media Influencers and Strategic Business Communication, pp. 326-342. Publisher An entity responsible for making the resource available IGI Global Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3693-0912-4.ch016" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-0912-4.ch016</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85196235701&amp;doi=10.4018%2F979-8-3693-0912-4.ch016&amp;partnerID=40&amp;md5=66c137598f88702dee9c42575fc71e63" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85196235701&amp;doi=10.4018%2f979-8-3693-0912-4.ch016&amp;partnerID=40&amp;md5=66c137598f88702dee9c42575fc71e63</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 979-836930913-1; 979-836930912-4 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Singha R., Christ University, India; Singha S., Kristu Jayanti College, India; Ruben V.M., Christ University, India; Natal M.S., Amity University, India; Longkumer A., District Mental Health Program, India; Haokip A.D., Christ King High School, India