Determinants of consumer product return behaviour with respect to online shopping of apparels

Determinants of consumer product return behaviour with respect to online shopping of apparels

Management

This research aims at finding the determinants of consumer product return behavior with respect to online shopping of apparel in Bangalore city. The study was administered to 600 respondents, and the response received was from 465respondents. The convenience sampling method was used to collect samples across Bangalore city. Product return behavior was measured using a five-point Likert scale for 34 items.

B, Padmanabh - 1340002

CHRIST (Deemed to be University)

English

PhD