Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource "The sense" and its manifestations launch new trends in marketing Description An account of the resource The chapter investigates the latest developments in marketing and consumer science. The study deepens and strengthens the prospects of marketing. In the process, human sense plays a vital role. The study seeks the assistance of hermeneutics to understand the permutations and combinations generated by a plethora of multifarious conceptual variations in both perception and aesthetics. The "sense" influences marketing of goods and products in business. The proposed configurations relate business functions with aesthetic characteristics. The first part by the research picks the application of senses in the perception level. The second part the researcher chooses sense in the cognition level. The whole study substantiates how Aesthetics and Sense during last decades generate a fast progress in business and marketing. 2024, IGI Global. All rights reserved. Creator An entity primarily responsible for making the resource Nair L.R. Source A related resource from which the described resource is derived New Trends in Marketing and Consumer Science, pp. 46-71. Publisher An entity responsible for making the resource available IGI Global Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3693-2754-8.ch003" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-2754-8.ch003</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85196976862&amp;doi=10.4018%2F979-8-3693-2754-8.ch003&amp;partnerID=40&amp;md5=459d067e5c75fee0d71a0e8c177a3e7f" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85196976862&amp;doi=10.4018%2f979-8-3693-2754-8.ch003&amp;partnerID=40&amp;md5=459d067e5c75fee0d71a0e8c177a3e7f</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 979-836932755-5; 979-836932754-8 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Nair L.R., Department of English and Cultural Studies, Christ University, Bangalore, India