Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource A conceptual framework for consumer engagement in social media influencer posts Description An account of the resource Influencer marketing has received significant attention and is considered as the best way to build consumer engagement with the brand. However, research on Influencer marketing is burgeoning, and it is important to study the consumer behaviour associated with influencer marketing. Therefore, this study proposes a logical conceptual framework by integrating various construct such as ad recognition, informativeness, deceptiveness, irritation, entertainment, ad content value, and consumer engagement from various theories and provides implications for marketers to frame an effective marketing campaign and policymakers to formulate policies to protect consumers from deceptive advertising practice. 2024, IGI Global. All rights reserved. Creator An entity primarily responsible for making the resource Kanaveedu A.; Kalapurackal J.J.; Elangovan N.; Sinha M. Source A related resource from which the described resource is derived New Trends in Marketing and Consumer Science, pp. 72-88. Publisher An entity responsible for making the resource available IGI Global Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3693-2754-8.ch004" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-2754-8.ch004</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85196952037&amp;doi=10.4018%2F979-8-3693-2754-8.ch004&amp;partnerID=40&amp;md5=73b6b37204d6839081086272afdb3819" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85196952037&amp;doi=10.4018%2f979-8-3693-2754-8.ch004&amp;partnerID=40&amp;md5=73b6b37204d6839081086272afdb3819</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 979-836932755-5; 979-836932754-8 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Kanaveedu A., School of Business and Management, Christ University, Bengaluru, India; Kalapurackal J.J., School of Business and Management, Christ University, Bengaluru, India; Elangovan N., School of Business and Management, Christ University, Bengaluru, India; Sinha M., School of Business and Management, Christ University, Bengaluru, India