Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Unseen motivators: A study exploring the effect of subliminally priming known human faces vs unknown human faces on consumers product selection decisions Description An account of the resource The human mind is constantly being influenced by a vast number of external stimuli that are perceived consciously as well as unconsciously. The chapter attempts to explore how unconscious (subliminal) priming of known and unknown human faces could impact product selection and decision-making time of consumers. 2 (Known face X Unknown face) X 2 (Product selection X Decision-making time) within-subject design was used for the study. A pilot study was conducted to estimate the subliminal time threshold of the population. It was found to be 17ms. A stimulus-priming experiment designed in Opensesame software was used to subliminally expose the participants to both known and unknown human faces. They were then asked to select a product that they were willing to buy from an option of four products, of which one of the products was primed along with human face (known vs. unknown). The product selection rates as well as the time taken to select the product were recorded. A total of 100 participants falling in the age category of young adults (18-39) took part in the study. 2024, IGI Global. All rights reserved. Creator An entity primarily responsible for making the resource Abhay R.; Nesin S.M. Source A related resource from which the described resource is derived Future of Customer Engagement Through Marketing Intelligence, pp. 245-264. Publisher An entity responsible for making the resource available IGI Global Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3693-2367-0.ch012" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-2367-0.ch012</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85196245485&amp;doi=10.4018%2F979-8-3693-2367-0.ch012&amp;partnerID=40&amp;md5=d2b9ad10a4faa8a2da4dfae261a1100b" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85196245485&amp;doi=10.4018%2f979-8-3693-2367-0.ch012&amp;partnerID=40&amp;md5=d2b9ad10a4faa8a2da4dfae261a1100b</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 979-836932368-7; 979-836932367-0 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Abhay R., Christ University, India; Nesin S.M., Christ University, India