Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource ARise to the occasion: Elevating customer engagement Description An account of the resource Augmented reality (AR) is being used to transform the landscape of online retail by enhancing customer engagement and experience. This chapter delves into how AR's unique capabilities, such as virtual try-on and interactive product visualisation, can overcome the limitations of traditional online shopping and create deeper connections between brands and consumers. It explains how AR personalises the customer journey by providing customised product recommendations and immersive virtual experiences that drive purchase decisions. By analysing past implementations and future trends, this chapter demonstrates how ARM can usher in a new era of customer engagement and personalised experiences in online retail. 2024, IGI Global. All rights reserved. Creator An entity primarily responsible for making the resource Nair A.S.; Kumar R.D. Source A related resource from which the described resource is derived Future of Customer Engagement Through Marketing Intelligence, pp. 184-203. Publisher An entity responsible for making the resource available IGI Global Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3693-2367-0.ch009" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-2367-0.ch009</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85196239363&amp;doi=10.4018%2F979-8-3693-2367-0.ch009&amp;partnerID=40&amp;md5=7244d746dd90afa6c775ed07cc3c8d25" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85196239363&amp;doi=10.4018%2f979-8-3693-2367-0.ch009&amp;partnerID=40&amp;md5=7244d746dd90afa6c775ed07cc3c8d25</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 979-836932368-7; 979-836932367-0 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Nair A.S., Christ University, India; Kumar R.D., Christ University, India