Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Demystifying artificial intelligence and customer engagement: A bibliometric review using TCCM framework Description An account of the resource Artificial intelligence (AI) has grabbed the attention of the extent of literature and customer engagement of many business organizations in the past decade, especially with the advancement of machine learning and deep learning. However, despite the great potential of AI to solve customer problems and engage customers, there are still many issues related to practical uses and lack of knowledge to create value through customer engagement. In this context, the present study aims to full fill the gap by providing a critical literature review based on 53 A* and A categories of Australian Business Deans Council (ABDC) journals (2011-2023) by highlighting the benefits, challenges, framework, and future research directions in theory, context, characteristic and methodology (TCCM) areas. These findings contribute to both theoretical and managerial perspectives for developing a future novel theory and new forms of management practices. 2024, IGI Global. All rights reserved. Creator An entity primarily responsible for making the resource Bhandari A.; Sinha M. Source A related resource from which the described resource is derived Future of Customer Engagement Through Marketing Intelligence, pp. 115-142. Publisher An entity responsible for making the resource available IGI Global Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3693-2367-0.ch006" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-2367-0.ch006</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85196238733&amp;doi=10.4018%2F979-8-3693-2367-0.ch006&amp;partnerID=40&amp;md5=58fe05dc7f264cc20e2587babf3521f6" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85196238733&amp;doi=10.4018%2f979-8-3693-2367-0.ch006&amp;partnerID=40&amp;md5=58fe05dc7f264cc20e2587babf3521f6</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 979-836932368-7; 979-836932367-0 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Bhandari A., Sarala Birla University, Ranchi, India; Sinha M., Christ University, Bangalore, India