Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Assessment of male millennial digital purchase intent with regard to online fashion Description An account of the resource There has been a tremendous growth in the number of people opting for online purchases in recent years especially among the tech savvy millennials not just in tier 1 city by also in tier 2 and 3 cities of Karnataka, Reasons for such a massive growth can be a result of several benefits offered by online shopping such as convenience, time-saving, reduces time and cost of travelling and avoiding traffic chaos in metro cities and so on. Also, we can observe from previous studies that online shopping is widely preferred by females when compared to males in India and also male millennials are reluctant to opt for online purchases (Chaudhary et al.2022). Thus, there exists a need to find out the factors affecting digital purchase intent among male millennials with regard to online fashion Purchases. This study aims to assess the validity and reliability of the measurement instrument, assess the issues and challenges faced by male millennials and mediating effect of e-satisfaction and e-experience. 2024, IGI Global. All rights reserved. Creator An entity primarily responsible for making the resource Venkatesh A.; Aruna P. Source A related resource from which the described resource is derived Enhancing and Predicting Digital Consumer Behavior with AI, pp. 105-125. Publisher An entity responsible for making the resource available IGI Global Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3693-4453-8.ch007" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-4453-8.ch007</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85195763921&amp;doi=10.4018%2F979-8-3693-4453-8.ch007&amp;partnerID=40&amp;md5=ee99f14d4cdf5734e345699607501ce5" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85195763921&amp;doi=10.4018%2f979-8-3693-4453-8.ch007&amp;partnerID=40&amp;md5=ee99f14d4cdf5734e345699607501ce5</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 979-836934454-5; 979-836934453-8 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Venkatesh A., Christ University, India; Aruna P., Christ University, India