Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Artificial intelligence and service marketing innovation Description An account of the resource The integration of artificial intelligence (AI) into service marketing in India is expected to significantly impact marketing strategies and economic dynamics. The emphasis on personalization, automation, predictive analytics, and chatbots will enhance customer engagement and brand loyalty, leading to increased sales and revenue. Automation of marketing workflows will streamline operations, improve efficiency, and foster business growth. AI's predictive analytics capabilities will help businesses make informed decisions about their marketing strategies, particularly in a diverse market like India. AI-driven chatbots will enhance customer satisfaction and engagement, contributing to positive brand perception and loyalty. However, there may be concerns about job displacement, particularly in routine tasks. The growth of AI-driven service marketing can contribute to the development of a technologydriven ecosystem in India, attracting investments, fostering entrepreneurship, and stimulating innovation. 2024 by IGI Global. All rights reserved. Creator An entity primarily responsible for making the resource Monica R.; Soju A.V.; Kumar B.S. Source A related resource from which the described resource is derived AI Innovation in Services Marketing, pp. 150-172. Publisher An entity responsible for making the resource available IGI Global Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3693-2153-9.ch007" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-2153-9.ch007</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85196232913&amp;doi=10.4018%2F979-8-3693-2153-9.ch007&amp;partnerID=40&amp;md5=4c2911a2e03dafb278fd8ef41090e2cf" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85196232913&amp;doi=10.4018%2f979-8-3693-2153-9.ch007&amp;partnerID=40&amp;md5=4c2911a2e03dafb278fd8ef41090e2cf</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 979-836932154-6; 979-836932153-9 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Monica R., Christ University, India; Soju A.V., Christ University, India; Kumar B.S., Christ University, India