Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Artificial intelligence-internet of things integration for smart marketing: Challenges and opportunities Description An account of the resource The convergence of AI and the internet of things (IoT) has revolutionized various industries, including marketing. This integration offers immense potential for enhancing marketing strategies through real-time data analysis, personalized customer experiences, and predictive analytics. However, it also presents several challenges that need to be addressed for successful implementation. This abstract explores the challenges and opportunities associated with integrating AI and IoT in smart marketing initiatives. It discusses the potential benefits such as improved targeting, increased efficiency, and enhanced customer engagement. Additionally, it examines the challenges such as data privacy concerns, interoperability issues, and the need for skilled personnel. Furthermore, the abstract delves into case studies and examples illustrating successful AI-IoT integration in marketing campaigns. It also highlights emerging trends and future directions in this domain, emphasizing the importance of addressing challenges to unlock the full potential of smart marketing. 2024, IGI Global. All rights reserved. Creator An entity primarily responsible for making the resource Vittala K.R.P.; Kiran K.M.; Seranmadevi R.; Tyagi A.K. Source A related resource from which the described resource is derived Advancing Software Engineering Through AI, Federated Learning, and Large Language Models, pp. 295-307. Publisher An entity responsible for making the resource available IGI Global Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3693-3502-4.ch019" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-3502-4.ch019</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85195013288&amp;doi=10.4018%2F979-8-3693-3502-4.ch019&amp;partnerID=40&amp;md5=08d039e104083d6f5f73884679a3bda9" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85195013288&amp;doi=10.4018%2f979-8-3693-3502-4.ch019&amp;partnerID=40&amp;md5=08d039e104083d6f5f73884679a3bda9</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 979-836933503-1; 979-836933502-4 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Vittala K.R.P., Faculty of Management, Jain University, Bengaluru, India; Kiran K.M., CMS Business School, Jain University, Bengaluru, India; Seranmadevi R., School of Commerce, Christ University, Bangalore, India; Tyagi A.K., National Institute of Fashion Technology, New Delhi, India