Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Enhancing the digital consumer experience: The role of artificial intelligence Description An account of the resource In the era of rapid technological advancement, the integration of artificial intelligence (AI) and digital consumerism has created new trends in business. Consumers are able to communicate with brands in new ways owing to developments in digital media. AI-powered recommendation systems, chatbots and virtual assistants are the main drivers of this change. It allows businesses to offer product recommendations, customer support, and personalized content to increase user engagement and satisfaction. This chapter provides real-world examples of AI applications across industries, highlighting success stories of companies using AI to create better value and customer satisfaction. Finally, the integration of artificial intelligence and digital customer experience has the potential to transform the future of e-commerce, marketing, and customer service, opening new horizons for both businesses and consumers. 2024, IGI Global. All rights reserved. Creator An entity primarily responsible for making the resource Jaiwant S.V.; Vazirani K. Source A related resource from which the described resource is derived Enhancing and Predicting Digital Consumer Behavior with AI, pp. 173-185. Publisher An entity responsible for making the resource available IGI Global Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3693-4453-8.ch010" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-4453-8.ch010</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85195767667&amp;doi=10.4018%2F979-8-3693-4453-8.ch010&amp;partnerID=40&amp;md5=64bea4d689d7f97c8f468fb2cfd488d7" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85195767667&amp;doi=10.4018%2f979-8-3693-4453-8.ch010&amp;partnerID=40&amp;md5=64bea4d689d7f97c8f468fb2cfd488d7</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 979-836934454-5; 979-836934453-8 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Jaiwant S.V., Christ University, India; Vazirani K., Christ University, India